Glossary entry
A/B testing
A/B testing compares two variants to measure which performs better, using controlled traffic splits and statistical significance.
Category
Lending technology
Definition
How it works
A/B testing runs two variants (A and B) at the same time and measures outcomes (conversion, approval rate, decision time, error rate) to determine which variant performs better.
Why it matters in lending
- Improve conversion without weakening risk controls
- Validate policy or UX changes before full rollout
- Reduce change risk with measurable evidence
Related terms
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